Українська English

DOI: https://doi.org/10.37222/2524-0315-2019-11(27)-20

Olga Osadtsya, Ph.D. in musicology, head of a department of scientific processing of visual and musical artworks, Institute for the Study of Library Art Resources, Vasyl Stefanyk National Scientific Library of Ukraine in Lviv

Music publications in Galicia in the 19th — beginning of the 20th centuries: production, advertising, pricing

Abstract:

The main forms and methods of distribution of music publications in Galicia in the XIX — early XX centuries are scrutinized. The demand for the relevant music production is one of the determining factors in the formation of the musical publishing repertoire, its structure and special features in the process of the existence of music publications in society. It is noted that export-import trade in books has become especially widespread in Galicia; there are facts about the links between publishers and booksellers in Lviv and Warsaw. The basic types of presentation of book advertising of music products, its regional peculiarities, and ways of its placement are considered. Special emphasis is placed on the role of specialized press in the advertising of music products, typical examples of press advertising. The registration bibliographic information as the initial form of music bibliography and the forms of its compilation are distinguished. The emphasis is placed on the importance of thorough critical articles as a separate typological group of bibliographic publications under the conditions of formation of the Ukrainian bibliography, in which the main importance is given to the disclosure of the content and evaluation of the reviewed work. The combination of article genres and reviews on examples of separate publications by Stanislav Lyudkevych and Ivan Franko is traced. Special book-selling and book-publishing catalogs are characterized. While executing the marketing and advertising function, these directories were addressed primarily to foreign consumers and distributors (the so-called commissioners).One way to distribute music is to subscribe through libraries. A significant financial factor in the distribution of any printed matter was the price that depended primarily on the cost of each process associated with its publication.

Keywords: music publications, bookstore, book-trading enterprise, advertising of publications, pricing.

Full text


References:

  1. Bykovskyi, L. (1997). Knyzhna torhivlia v Ukraini. Bibliotechnyi visnyk, p. 32. [in Ukr.].
  2. Bykovskyi, L. (1997). U sluzhbakh Ukrainskii knyzhtsi. Lviv, New-York: Lviv. ukr. ist. t-vo ta in., 327 p. [in Ukr.].
  3. Bosak, O. I. (2008). Knyhotorhivlia u Lvovi v roky okupatsii (za mate­rialamy lvivskoi presy 1941–1944 rr.). Naukovi zapysky [Ukrainska akade­miia drukarstva], 1, pp. 40-44. [in Ukr.].
  4. Bulakh, T. (2007). Istoriia reklamy u vydavnychii spravi. Visnyk Knyzh­kovoi palaty, 8, pp. 37-40. [in Ukr.].
  5. Vydavnytstvo «SUPROM» poruchaie taki svoi notni vydannia [Reklama] (1937). Ukrainska muzyka, 3, obkl. [in Ukr.].
  6. Hnatiuk, V. (1984). Naukove tovarystvo imeny Shevchenka u Lvovi: is­torychnyi narys pershoho 50-richchia (2nd ed.). München, Paris, 175 p. [in Ukr.].
  7. Hrytsak, Ye. (1923). Z istorii knyzhkovoho rukhu na Velykii Ukraini (1917–1922). Lviv, 20 p., vidb. [in Ukr.].
  8. Isaievych, Ya. (2002). Ukrainske knyhovydannia: vytoky, rozvytok, prob­lemy. Lviv, 519 p. [in Ukr.].
  9. Knyha protokoliv zasidan komitetu vyd-va «Biblioteka muzykalna». TsDIA Ukrainy u Lvovi. F. 309, inventory 1, unit 2803, fol. 1-23. [in Ukr.].
  10. Kataloh vydan Ukrainskoho vydavnytstva. (Stan: veresen 1941). (1941). Krakiv: UV, 16 p. [in Ukr.].
  11. Kataloh vydan Ukrainskoho vydavnytstva. (Stan: liuten 1941). (1941). Krakiv: UV, 8 p. [in Ukr.].
  12. Kotlobulatova, I. P. (2005). Knyhari i knyharni v mynulomu Lvova. Lviv: Avers, 239 p. [in Ukr.].
  13. Kulchytska, L. (2003). Typolohiia bibliohrafichnykh materialiv u perio­dychnykh vydanniakh druhoi polovyny XIX st. Ukrainska periodyka: is­toriia i suchasnist: dop. ta povidoml. Vosmoi vseukr. nauk.-teoret. konf., Lviv, 24-26 zhovt. 2003 r. Lviv, pp. 677-681. [in Ukr.].
  14. Kunanets, N. (2002). Do istorii bibliotek u Zakhidnii Ukraini (1848–1900 rr.). Zapysky Lvivskoi naukovoi biblioteky im. V. Stefanyka: [zb. nauk. prats], 9/10, pp. 89-98. [in Ukr.].
  15. Liudkevych, S. (2000). Nashi vydavnytstva i muzykalii za ostanni lita (1900–1905). Doslidzhennia, statti, retsenzii, vystupy. Z. Shtunder (Ed.). (Vol. 2). Lviv: vyd-vo M. Kots, pp. 357-367. (Istoriia ukrainskoi mu­zyky; 5). [in Ukr.].
  16. Mazepa, L., & Mazepa T. (2003). Shliakh do muzychnoi akademii u Lvovi. (Vol. 1). Lviv: Spolom, 288 p. [in Ukr.].
  17. Malets, S. (1980). Z istorii lvivskykh knyharen. Zhovten, pp. 116-122. [in Ukr.].
  18. 18. Malets, S. (1998). Za chasiv Markiiana Shashkevycha. Lviv: Tsentr Yev­ropy, 93 p. [in Ukr.].
  19. Malets, S. (1998). Za chasiv «Rusalky Dnistrovoi». Lvivshchyna. Istoryko-kulturni ta kraieznavchi narysy. Lviv: Tsentr Yevropy, pp. 143-164. [in Ukr.].
  20. Materialy vydavnytstva «Biblioteka muzykalna» u Lvovi. TsDIA Uk­rainy u Lvovi. F. 309, inventory 1, unit 2275. [in Ukr.].
  21. Nova knyha: knyzhkovyi biuleten-tsinnyk Ukrainskoho Vyd-va v Krakovi. (1940). Krakiv: UV, 18 p. [in Ukr.].
  22. Povitova Hospodarska Kooperatyva «Narodnyi Dim» v Drohobychi (1929, June). Boian: Misiachnyk dlia spivatskykh i muzychnykh sprav, 1, obkl. [in Ukr.].
  23. Protokoly Zahalnykh Zboriv vydavnytstva «Torban». TsDIA Ukrainy u Lvovi. F. 775, inventory 1, unit 2, fol. 1-15. [in Ukr.].
  24. 24. Zarytskyi, R. (Ed.). (1906). [Reklama]. Iliustrovanyi muzychnyi kalendar na rik 1907, p. 29. [in Ukr.].
  25. [Reklama lvivskoi knyharni Konrada Kaima] (1930, April). Muzychnyi vistnyk, obkl. [in Ukr.].
  26. Siropolko, S. (1921). Knyhotorhovlia ta yii potreby. Knyzhka, 4/6. pp. 76-77. [in Ukr.].
  27. Soiuz ukrainskykh nakladen i knyharen. Statut. (1926). Lviv, 12 p. [in Ukr.].
  28. Strutynska, A. (1994). Do pytannia muzychnoi bibliohrafii i notohrafii v Ukraini. Bibliohrafiia ukrainoznavstva: biuleten Komisii ukrainskoi bib­liohrafii Mizhnarodnoi asotsiatsii ukrainistiv, 2, pp. 7-18. [in Ukr.].
  29. Franko, I. (1886). Sympatychne vydavnytstvo muzykalne. Zoria, 1. p. 20. [in Ukr.].
  30. Shamaeva, K. Y. (1992). Muzykalnoe obrazovanye na Ukrayne v pervoi polovyne XIX veka. Kyev, 189 p. [in Ukr.].
  31. Blażczуk, L. T. (1994). Żуcie muzуczne Lwowa w XIX wieku. Przegląd wschodni, T. 1, Zesz. 4. [in Pol.].
  32. Cybulski, R. (1963). Księgarstwo polskie na początku XIX wieku. Księgarz. N 3, S. 46-58. [in Pol.].
  33. Stąsiek, J. (1985). Rozwój wypożyczalni dochodowych. Z dziejów udo­stępnienia książki w Polsce w okresie zaborów. Studia i materiały, pod red. K. Maleczyńskiej. Wrocław, S. 147-249. [in Pol.].
  34. Tomaszewski, W. (1992). Warszawskie edytorstwo muzyczne w latach 1772–1865. Warszawa: Biblioteka Narodowa, 350 s. [in Pol.].